This is the first time I've written about flakka, but, rest assured, it won't be the last. I'm super fascinated by it -- mostly because of the name. Also because Florida. In other parts of the country, it's referred to as "gravel." Florida is no slouch when it comes to the branding game.
Since flakka burst on the scene in 2013, the media’s gone crazy for the street drug that makes folks go nuts. Gawker’s Sam Biddle has a handy guide to all things flakka, aka Alpha-Pyrrolidinopentiophenone, a synthetic cathinone. It runs in the neighborhood of $5 a pop and purportedly makes those high on it act like superhuman zombies. The drug’s ground zero is Broward County, Florida, although its presence is slowly creeping across the country. In Ohio and Texas, flakka’s known as “gravel.” The drug can be swallowed, smoked, snorted, or shot, and flakka fiends have been known to attempt to kick in police headquarters’ glass doors and accidentally impale themselves on fences.