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Not a Stripper

Not long ago, I got an email from someone with a company that was trying to hire me to deliver a presentation. But I wasn’t sure what the company was or what the presentation would be about. We went back and forth in email for a bit, and I remained confused. So, she told me to call her. Then she explained that she works for a company that owns all the strip clubs in a major city. After a bit of back and forth, I realized that she thought I was a former dancer, and she wanted me to come in and coach the girls. “Like on etiquette and stuff,” she said. In any case, since I’ve never been a dancer, but only written about dancers and clubs, I emailed her a few names of women who are and/or were dancers and do that sort of coaching. I was never a dancer. I lacked the guts. Much respect to the girls that do.

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The Real Secret to Selling Yourself

Recently, I was approached about doing a 60-minute presentation at a large tech conference. The person who’d contacted me had read this Forbes post: “How to Sell Yourself.” That post has over half a million views, and I still get emails about it. This is called evergreen content, or longtail content, or stuff that is sticky. The steps I outline are pretty simple: Create a superhuman version of yourself to sell stuff for you, be so persistent no one can ignore you, and offer the thing that no one else is offering. There’s nothing particularly novel about these ideas. But they’ve guided me along the path of my 20+-year career at every twist and turn. I’d venture that while all three ideas are important, the key is the second one. Be relentless. At some point, the dam will break.

Buy my digital short story, “The Tumor” … “a masterpiece of short fiction.”