Recently, I was approached about doing a 60-minute presentation at a large tech conference. The person who’d contacted me had read this Forbes post: “How to Sell Yourself.” That post has over half a million views, and I still get emails about it. This is called evergreen content, or longtail content, or stuff that is sticky. The steps I outline are pretty simple: Create a superhuman version of yourself to sell stuff for you, be so persistent no one can ignore you, and offer the thing that no one else is offering. There’s nothing particularly novel about these ideas. But they’ve guided me along the path of my 20+-year career at every twist and turn. I’d venture that while all three ideas are important, the key is the second one. Be relentless. At some point, the dam will break.
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