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The New York Times has a report on the rise and increased openness of sex culture in China. The Guangzhou National Sex Culture Festival was overrun by men in a country that makes over 3/4ths of the world's sex toys.
I went to China three times in the last year, and I wouldn't say sex is exactly high-visibility there. You do find shops selling adult toys not infrequently, but the stores are more like the sex version of a head shop: random items on shelves manned by bored salespeople.
It's a far cry from the marriage market in Shanghai's People's Park, where I wandered amidst parents camped out with folding chairs and umbrellas to find the perfect mate for their unwed offspring.
"Demand is huge because most people prefer the privacy of shopping for sex toys online,” Li Chengze, another young entrepreneur, said. Starting her career as a journalist, Li eventually opened her own online store, Xiao Ye, after she realized the sex-toy market’s profitability while working in the advertising industry for a year. Li, 26, launched her store only last October, but says she is already receiving hundreds of orders every month.
[h/t: Tracy Clark-Flory]