Last year, I started and then stopped a transparent blogging traffic series in which I examined the numbers associated with my Forbes blog, SIN INC, where I cover the business of vice (guns, sex, alcohol, gambling, etc.). That series -- you can read #1 here and #2 here -- went on hiatus for some reason. Now it's back. It may or may not shed light on "blogging for dollars" for you, if that's something you do.
I'm going to focus here in on January 2017, which I hope is the last month that my traffic on the blog there will suck. I had put a pause on blogging on the Forbes website for a few months prior, in order to work on another project, but this month, February 2017, is really banging so far, traffic-wise, and I look forward to detailing that next month.
Let's talk about January. So January 2017 will be, I hope, the last time I post the minimum number of times required, which is five, at least for me. Historically, I've not infrequently procrastinated until the end of the month, and then posted during the last five days of the month. What a bum. Thankfully, in February 2017, I started posting five times a week, every weekday, and that's been working great. I'll detail how that happened in next month's post.
In any case, I did a post on a firearms coloring book that I thought was interesting. I enjoyed interviewing the woman who created it. That post got 2,833 views, which is not that great, but whatever. I also wrote a post about a new Playboy Club that's coming to New York. That got 1,806 views, which is way meh. Since I sometimes work as a copywriter, I like to write about ads, and I wrote about the Mr. Clean sexes up the Super Bowl phenomenon. That got 6,018 views, which is better than the others. A post about an autographed copy of Playboy signed by Not My President really shit the bed with 724 views. I also watched the new Warren Buffett documentary and extracted five tips for women. That got 6,000 views. So, in all, not a great month, but lots of room for improvement.
Thoughts: My headlines aren't strong enough. Thankfully, the Forbes CMS has a funny little widget that reviews your headline, grades it, and helps you make it better. I didn't post more, but I'm working on that this month. And I offered little in the way of "hot takes." The closest thing was the Buffett post, because part of my point to women was good luck turning into Buffett if you weren't born a white male, because that's what Buffett points to in the documentary as the equivalent of winning the "ovarian lottery." But the post should've been stronger in tone and funnier.
Final monthly stats:
Total Monthly Visitors: 51,135
One-time Visitors: 49,431
Repeat Visitors: 1,704
Current Recency Score: 35.967
In any case, come back next month for a far-more impressive tally. I'm also going to talk about finding better story ideas on what I've come to refer to as "the grey web." It's where everyone else isn't hunting for fodder.