Porn Star, Reinvented

Since relocating back to LA, I've had the opportunity to talk to some adult performers, and it seems in the years since I first set foot on a porn set, in 1997, the women have changed.

She's more entrepreneurial

Once upon a time, a performer like Jenna Jameson was the product of a production company. Nowadays, she's, more often than not, her own creation. The women who do the best, from what I surmise, are keen self-branders, shrewd marketers, and understand this is the adult business.

She's more of a hustler

She's on Twitter, Instagram, and Snapchat. She makes her own content, trades clips, and monetizes behind-the-scenes glimpses. Social media connects the performer with the consumer, and she leverages that relationship to boost her bottom line.

She's more empowered

Or at least she has the potential to be. The Free Speech Coalition has recharged itself. There's APAC. Ideally, she's educated about her sexual health. If she doesn't have an agent, she sets her own rates, does her own PR, manages her LLC. Thanks to the internet, her career in XXX is in her hands.